Internet Censorship - Just Say No - 1369 Words

Internet Censorship: Just Say No In December of 1994, a young college student named Jake Baker posted one of his fiction pieces in an alt.sex newsgroup. Usually, his contributions to this widely-read site consisted of short stories about rape, torture, and murder of women. In this particular newsgroup post, he continued with his usual contributions; however, he took it a bit further by writing about one of his fellow classmates, using her name and identity in the piece. Faculty members at the University of Michigan discovered his story and later expelled him from school. Federal agents then raided his house, arrested him, and discovered copies of e-mail Baker had exchanged with a Canadian, mapping out his and the Canadians plan to†¦show more content†¦Obviously, Jane Doe couldnt ignore something like that so easily, and it was only natural that she pressed charges. But according to the First Amendment and federal law, Bakers threats were unsuccessful; therefore, no action couldve (or shouldve) been taken ag ainst him. In thinking about cases such as Jake Bakers, it truly would be too difficult to enforce United States standards and regulations on a global medium such as the Internet. There are probably millions of sites out there on the Web that contain such sexual content as did Bakers story. As one University of Michigan student mentions, The Internet allows individuals access to a larger audience. This effectively gave Baker a larger audience for his stories, which otherwise would have never seen them....I definitely question the wisdom of allowing just anyone access to such publishing power...but Im not sure that I even consider Usenet news as real media (http://krusty.eecs.umich.edu/). The same student goes on to say that Bakers stories were reserved only for a section entitled alt.sex.stories -- a place filled with sexually explicit stories -- therefore, Baker had the right to publish his offensive sex stories, since it was contained within this separate Internet section. Usenet news may not be real media, but I still think that the Internet would be too difficult to censor entirely,Show MoreRelatedThe Importance Of Censorship1199 Words   |  5 PagesAmerica, find censorship helpful when it protects their children from harmful things, but they are against censorship when it is used out of context. Parents seem to appreciate censorship more when it shelters children from learning indecent things in the world that could cause danger to themselves or the others around them (Pillai, Prabhakar ). But censorship is not always good like when it is used in school’s or in books; but censorship can be helpful when it is used on the internet, social mediaRead More Internet Censorship Survey Essay1610 Words   |  7 PagesInternet Censorship Survey Topics of censorship involving the different media have always drawn lively responses from people when asked about them. The media categories of television, printing and recordings now include the Internet. I conducted a survey of people to find out their opnion on the new medium. I asked people, Do you think that there should be censorship on the Internet?. I conducted this survey during the week of February 14, 1997. I particularly chose this question becauseRead MoreEssay on Pros and Cons of Censorship: Controlling Media and Ideas769 Words   |  4 PagesCensorship, or what I like to call â€Å"controlled media†, is the control of ideas and content in our world. For as long as people have discovered that human beings have free will, there has been a way to regulate, govern and block the expression of its uses. There are many types of censorship when it comes to military, religion, political, public media or for just morale reasons. There have naturally been debates on whether censorship has truly been a restraint of expression, imposed to protect peopleRead MoreThe Invention Of The World Wide Web1674 Words   |  7 Pagesto another, to wondering if it were safe, there have always and will continue to be questions about the great creation. As time has passed and the web has gotten more sophisticated, more questions are constan tly brought up wondering how safe the internet is for the users. Those users ranging from businesses that use the web to gather consumers to the casual user who roams leisurely through the web for various reasons. In this day and age where the web is such an essential part of life, there areRead MoreThe Pros And Cons Of Internet Censorship1042 Words   |  5 PagesCensorship comes in many forms and for a lot of different reasons but when it comes to the internet, for the most part it is beneficial. It can provide security for sensitive material. The things that minors are exposed to can be limited. Also you can make sure that it is not used to cause chaos. Furthermore it would seem to be a beneficial part of online life. It can provide security for important documents and conversations. Internet censorship can help with cyber security when important informationRead More Internet Censorship Essay802 Words   |  4 PagesInternet Censorship Internet Censorship. What does this mean to us? What is restricted? Censorship is summarily defined as the suppression of objectionable material. That means that material such as pornography, militant information, offensive language, anti-religion, and racism would be restricted in use. Freedom would not only be restricted to material placed on the web, but also what you could access, and where you could explore. Should the right of Freedom of Speech be taken away fromRead MoreInternet Censorship Essay994 Words   |  4 Pagesthey want to or not. In this day in age where just about everything is regulated in one fashion or another, many are calling for the censorship of Internet pornography. While some say it is a necessity when it comes to the industry, others argue it is downright unlawful. Internet pornography is a billion dollar industry that shows no signs of slowing down. Some argue that it may be high time to step in and slow it down for them in the form of censorship. A recent study concluded that there are aroundRead MoreCensorship And Censorship Of The Internet985 Words   |  4 Pagesissue of Censorship of the Internet in America has become a trending topic. The internet has been commonly censored to comply with the Digital Millennium Rights Act, but in recent times our government has been requesting more aggressive censorship in order to provide a safer cyberspace. If the American government began to censor the internet, the restriction will result in suppression of freedom of the press, hindering freedom of speech, and reduce the plethora of information on the internet. If AmericaRead MoreCensorship Filters The Media Within The World1574 Words   |  7 PagesDoes censorship filter the media within the world? Censorship has followed the free expressions of men and women like a shadow throughout history. Censorship is a way to filter the media in the world by suppressing unacceptable viewings or hearings by not showing, bleeping out, and covering the distasteful parts. In ancient societies, China for example, censorship was considered a logical tool for regulating the political and moral life of the population. The term censor can be traced to the officeRead More We Dont Need Internet Censorship Essay1350 Words   |  6 PagesWe Dont Need Internet Censorship Censorship is an extremely controversial issue. There have been hundreds of thousands of essays written about whether or not censorship on the Internet is right or wrong, but so far, no precise conclusion has surfaced. Ive researched into the topic, but I havent completely sided with one or the other. There are just good reasons against censorship. This essay briefly discusses some reasons why the Internet should be censored, but will then mainly focus

Gender Stereotypes in Literature Essay - 1969 Words

There is no doubt that certain books children read are made especially for boys or for girls. Like any developmental form of entertainment, from toys to movies, childrens books are often littered with hints that dictate whether they were originally meant for male or female enjoyment. Sometimes these hints can be as simple as the specific gender of the main characters, for example Carolyn Keenes Nancy Drew series calls for a female audience while the extremely similar yet sexually opposite Hardy Boys mysteries fall into the hands of boys, yet other times more important factors decide who the book will best be suited for. Gary Paulsens Hatchet and Katherine Patersonss The Great Gilly Hopkins are books for a boy and a†¦show more content†¦Hatchets survival story, then, is two-fold. Because stereotypically boys are less focused on the emotional aspect of things, and boys raised on G.I. Joes as opposed to a game of â€Å"house† are less interested in domesticity, the a dventure trappings of Hatchet serve to mask what is really happening in the story. When Brian crashes in the woods he has already been set adrift by the rift between his parents, has already been left as one that will have to survive on his own. Brian was comfortable in the security of his stable familial unit but now he is left alone in a new world, the untamed wilderness of a broken home. These aspects of divorce and infidelity, however, would hold no real sway over young male readers, so it is made real by the woods that Brian finds himself in. Everything he has to do in the woods revolves around a â€Å"home†. When Brian takes stock of everything he must do once he first crash lands, from building a â€Å"lean-to† (Paulson, p. 53) and not just eating, but hoarding and storing the â€Å"gut cherries† (p. 67) what he is really doing is rebuilding the home that he felt his parents separation has stolen from him. It is indeed only a few days before he comes to think of his new crude lodgings as home, but when heShow MoreRelatedGender Stereotypes in Literature1570 Words   |  7 PagesThroughout history women have been victims of many stereotypes. The stereotypes that will be analyzed in this essay are the ideas that women are somehow inferior to men, the weaker sex, both mentally and physically; they are self-sacrificing mothers and wives and that they are dependent on men. This is seen in the play Medea, set in Greece during a time that was dominated by men. Women could only, under exceptional conditions, obtain a divorce yet any Greek man could rid himself of a wife simplyRead MoreGender Stereotypes Throughout Literature And Literature968 Words   |  4 PagesGender stereotypes exist in modern civilization and are heavily influenced in film and literature as well. The deeply ingrained values in our culture of standardized gender roles in terms of women are seen heavily in both Tarzan of the Apes and in Knocked Up. Alternatively, t hese stories released almost a hundred years apart portray masculinity very differently. To understand what constitutes an ideal male, both genders need to be considered and their differences exemplified. Tarzan is a stereotypicalRead MoreGender Stereotypes And Expectations In Literature1724 Words   |  7 Pagessuch means as literature, popular culture, and tradition, has perpetuated these gender stereotypes and expectations for much of history. Unconscious and conscious assumptions about gender shape how readers perceive sex in literature; men are typically considered lustful, whereas women are considered loving. However, the subjects of sex, love, and lust in literature, as demonstrated in poems written by Robert Burns and Andrew Marvell, become increasingly nuanced when gender stereotypes and expectationsRead MoreGender Roles : Gender Role Play Essay1226 Words   |  5 PagesGender role play is the concept of young children partaking in a form of play that already sets them within a specific gender role, for example, a girl pretending to be a mother or a girl partaking in a â€Å"pink-collar† job such as nursing, teaching etc. This form of play can be seen within make-believe play. Though this topic can be tricky to study, due to the fact children in general can be tricky to observe, it is incredibly relevant due to the fact play in general has a huge effect on childrenRead MoreGender Roles Of Women s Literature1661 Words   |  7 Pages The way in which gender roles are portrayed in children’s literature significantly contributes to the development of our youth’s understanding of their own gender’s role and how they are perceived by society. It is important for children to understand gender roles because gender roles are an essential cog in the perpetual machine that develops our society, but these cogs have been replaced with newer, more up-to-date cogs over recent years, so to speak. As society has changed, so has the typicalRead MoreGender Socialization And Social Control1508 Words   |  7 Pageslarge, gender socialization is a major contributor to identity and self- concept. Gender therefore becomes a characteristic that defines other’s perceptions and evaluations of us. People come to manage gender along with aspects of other aspects of the self by making sure that we are acting in gender-appropriate way (Goffman, 1959, Libby). In itself, the self is a product of social forces and it emerges through socialization. Being that gender is a major function of one’s identity, stereotypes aboutRead MoreChildren s Development And Self Image Essay1473 Words   |  6 PagesChildren’s literature and picture books are often entertaining and interesting to read as a child and even sometimes as an adult. However, there is a myriad of children’s stories that significantly influences children of their perception of other races and the opposite gender. In fact, â€Å"at ages 3-5, children begin the processes of actively learning to distinguish the sexes and of forming gender stereotypes [Powlishta, Serbin Moller, 1993]. Therefore, the gender roles and the number of female andRead MoreGender Inequality in Womens Rugby1181 Words   |  5 PagesIntroduction As the nation’s gender inequality continues to diminish, things like sports stereotypes, and labour force conflict cannot be understood without understanding the term of identity. Identity work is explained by Schwalbe and Mason-Schrock in 1996 as â€Å"anything people do, individually or collectively, to give meaning to themselves or others† (as cited in Ezzell, 2009, p. 1). I propose to examine inequality based on gender identity and in depth the process of stereotype issues, - how people constructRead MoreHow Women Are Portrayed On Advertising And The Second Looks At This Time1104 Words   |  5 PagesAssignment #1 1. State your topic area for the literature review project. Be as specific as you are able to at this time. The topic area that I would like to cover for my literature review project is the topic of how women are portrayed in advertising and the impact this has on women in society. 2. State the claim the study supports The scholarly article I am reviewing is a research article that did two separate examinations on the role of humor in gender stereotypes. The first one is the role of humor seenRead MoreIdentity in the Workplace Creates Gender Inequality801 Words   |  3 PagesAs the nation’s gender inequality continues to diminish, things like sports stereotypes, and labour force conflict cannot be understood without understanding the term of identity. Identity work is explained by Schwalbe and Mason-Schrock in 1996 as â€Å"anything people do, individually or collectively, to give meaning to themselves or others† (as cited in Ezzell, 2009, p. 1). I propose to examine inequality based on gender identity and in depth the process of stereotype issues, - how people construct

History And Theory Criticism Anthropology Essay Free Essays

Lancelot Brown who was born in 1716 and died in 1783 was called ‘Capability ‘ because of his ability in recognizing the capablenesss of a landscape. Very high in his twenty-four hours and the demand by the proprietors of most of the baronial estates, we find that his position or repute had started worsening by the start of the 20th century. This was chiefly due to the polemics of those who had revived the captivation of the formal, architectural garden of which he was considered to be the chief destroyer ( Harlin, p93 ) . We will write a custom essay sample on History And Theory Criticism Anthropology Essay or any similar topic only for you Order Now His prominence was restored by authors like Christopher Hussey and largely, Dorothy Stroud, who was his biographer during the 1950 and 1960s. Most late garden historiographers such as Tom Williamson and David Jacques have stressed the fact that Brown was merely one of the several 18th century landscape interior decorators, like Adam Mickle, William Emes and Nathaniel Richmond whose work and accomplishments are merely get downing to come into focal point. However, some of these interior decorators began their calling together with Brown. Latest survey, excessively, has stressed that Brown was ne’er a one-person set. He greatly depended on a big group of persons in oversing the execution of his programs and he might be believed to be among the first of all time garden interior decorators to hold something similar to a professional pattern. The accomplishment of his calling comes from his ain extraordinary endowments and the clip in which he lived. It was a clip of great profusion and one of the major marks of wealth was the addition in the size of the landed estates. However, the 18th century, as W. G. Hoskins defines it in ( 1955 ) ‘The Making of the English Landscape ‘ , was really the great age of parliamentary enclosures of the waste land and unfastened Fieldss ; about 1,214,574 hectares were enclosed, in other words passed into private ownership. All through hiss calling he worked on designs for more than two 100 estates, between 1741 ( Stowe ) and 1783 ( Stourton House in Yorkshire ) . The typical description of his characteristic work sums about to a cliche , the park that is surrounded by belts of trees, the bunchs of trees in the unfastened landscape, together with the lake at the cardinal land, ever formed by barricading a steam and usually of a snaky sort so as to look like a river. Not much is known about either the pattern or theory of his trade. He did n’t go forth any theoretical Hagiographas and the few hints of information we have are undependable. In recent old ages, we find that it has been mentioned that Brown besides had great involvement in the pleasance evidences of an estate together with the park. He often designed more or less fancy shrubberies that were near to the house like in the pleasance evidences of Petworth. His work was n’t by and large admired in his clip, Sir William Chambers, the designer every bit good as the garden interior decorator criticized his landscapes in the twelvemonth 1772 due to their small difference from the common Fieldss. Richard Payne Knight, the picturesque apostle, unusually dubbed him as the originator of bald and bald. Nevertheless, Humphry Repton, who so followed in his footfalls, claimed that wishing for grading, so common in all his workingmans: each knoll by them is lowered, and each hollow filled to do a degree surface ( Halliday, p152 ) . Petworth House Petworth House in Petworth, England is a late 17th century manor, reconstruct in 1688 by Charles Seymour, 6th Duke of Somerset, and tainted during the 1870s by Anthony Salvin. The topographic point was once occupied by an equipt manor house that was founded by Henry de Percy, the 13th century chapel and the undercroft of which still exist. Today ‘s constructing houses is an indispensable aggregation of sculptures and pictures, which include 19 oil pictures by Turner, some which are owned by the household and some by Tate Britain, who was a usual visitant to Petworth, the pictures by Van Dyck, the carvings by Grinling Gibbons every bit good as Ben Harms, traditional and non-traditional sculptures ( which include even the 1s by John Edward Carew and John Flaxman ) , and wall every bit good as the ceiling pictures by Louis Laguerre. Furthermore, there is besides an earthly Earth by Emery Molyneux, which is believed to be he merely one worldwide in its original 1592 province. This stands in a seven hundred acre landscaped park called Petworth Park, which was good designed by Brown. However, the park is among the more popular in England, mostly on description of several of its images which were painted by Turner. It is occupied by a big herd of fallow cervid in England. There is besides approximately 30 acre forest garden called the Pleasure Ground ( Green, p123 ) . For the last two hundred and 50 old ages, we find that the house and the estate have under the ownership of the Wyndham household. The house and cervid park were given to the province in 1947 and are presently under the direction of the National Trust under the trade name ‘Petworth House and Park. However, the Leconfield Estates besides possess much of the Petworth and the adjacent country. As a expression into the lives of the old estate workers, we find that the Petworth Cottage Museum has been situated in High Street. Petworth House is the place to Petworth House Real Tennis Club. ( Many similar private estates held existent tennis tribunals. ) BlenheimPalace This is a big and big state house located in Woodstock, England. It is really the lone non-episcopal state house in the state to hold the rubric ‘Palace ‘ . The castle which is one of the largest houses in England was constructed between 1705 and 1724. It was accepted and recognized as a UNESCO World heritage Site in the twelvemonth 1987 ( Girouard, p67 ) . However, its building was ab initio intended to be a present to John Churchill, the first Duke of Marlborough from an appreciative state in return for military triumph against the Bavarians and Gallic at the Battle of Blenheim. Is shortly turned out to be the chief topic of political squabbling, which resulted to Marlborough ‘s expatriate, the autumn from the power of his Duchess, and lasting harm to the position of the Sir John Vanbrugh, the architecture Planned in the rare, and impermanent, English Baroque manner, architectural esteem of the castle is divided today as it was during the 1720s. It is exceeding in its combined usage as a mausoleum, household place, and a national memorial. Furthermore, the castle is besides celebrated as the place of birth and the hereditary place of the Prime Minister Sir Winston Churchill ( Turner, p30-32 ) . The mark above the big East gate provides a clear history of the building of the castle, the reading: â€Å" Under the backing of a munificent crowned head this house was constructed for John of Marlborough together with his Duchess Sarah, by Sir J Vanbrugh between 1705 and 1722. The Royal Manor of Woodstock and a grant of two hundred and 40 1000 Euros towards the building of Blenheim, was offered by Her Majesty Queen Anne and approved by act of parliament. † The fact is hat the building of the castle was a minefield of political confederacy, with intriguing on a Machiavellian graduated table by Sarah, Duchess of Marlborough. Due to the completion of the castle, it has become the place of the Churchill household for the past three hundred old ages, and several members of the household have in that clip produced many alterations, inside gardens and park, whereby some are for the better, others for the worse. At the terminal of the 19th century, the Churchills and the castle were saved from the muss by an American matrimony. Hence, the outside of the castle is still in good fix and precisely as completed. Work cited Turner, R. , Capability Brown and the Eighteenth Century English Landscape. Phillimore, Chichester, 2005, pp.30-32. The book negotiations about Brown and his several parts to the landscape design, including the constitution of many Parkss for the English aristocracy. Particularly 15 of his landscapes ( e.g. , Blenheim ) which are comprehensively covered. Girouard, M. , Life in the English Country House. New Haven: Yale University Press. 2001, p67 The writer teases out these constellations and analyses the several ways the thoughts of subjection and command shaped Romantic artistic signifiers, from the literature and art to architecture and garden design. Green, D. , Blenheim Palace. Oxford: Alden Press. 2002, p123 The book focuses on a extremely original country of enquiry, the urban underworld. It besides offers enormous penetrations into the cultural energies and the stuff flows of the tunnels, cloacas and drains of Paris and London. Halliday, E. , Cultural History of England. London: Thames A ; Hudson. 2004, p152 This book displays the easiness and assurance of person who truly knows her capable. The writer examines the comfy insides of England, the overstuffed chairs and couchs, dark forests, authoritative spiels and the vivacious colourss. Harlin, R. , Historic Houses. London: Conde Nast Publications. 1999, p93 In this book, the writer negotiations about the great architectural memorials in different metropoliss of the universe such as London, Athens and Paris How to cite History And Theory Criticism Anthropology Essay, Essay examples

Foods Corporation free essay sample

In this section  we have laid  emphasis on  the inception of Jollibee Foods Corporation, their expansion in various countries like Singapore, Honk Kong, Brunei, Taiwan, Indonesia, and California etc. Further we have discussed the Strengths, Weaknesses, Opportunities and Threats to Jollibee in the fast food industry. We have dealt with different problems like the management issues, the market issues, business expertise, financial resources, inventory management etc. This would help in better understanding of Jollibee’s present condition and future sustainability in the modern and fast changing business world. After the SWOT analysis we identified certain issues with Jollibee which concerned the Management, business, expansion etc. There  were issues like improper  utilization of financial resources, lack of promotional campaigns, communication gap between the different wings of  Jollibee and between the Management and the employees. Keeping in mind these issues we have come up with a few recommendations. We have discussed them through Human Resource, Marketing, Financial and  Operations perspective. Then we have discussed the Strategic decisions with regards to expansion in the future in California, Hong Kong and Papua New Guinea. We have studied various pros and cons of  expansion in each of the above mentioned countries and reached the conclusion that California is the most favorable location. The reasons for the location being that there is a huge Philippine population in Dale City of California which will help in the establishment of  the store. Also they have successfully catered to the taste buds of the people in Guam which will help them  serve the Americans better and thus the expansion could be a success. Later we have conversed about the implementation plan and how  to go about  it. At the end of the document we have attached appendix for the reader’s facilitation. It contains certain tables and graphs for better understanding of the financials of Jollibee Food Corporation. Business Landscape: Company History; Jollibee Food Corporation began as an Ice- cream parlor in the year 1975 and was run by the Chinese Filipino Tan Family. But later they diversified in to sandwiches when the 1977  oil crisis occurred and the President Tony Tan Caktiong (TTC) expected the ice cream prices to soar. The hamburger recipe developed Tony’s father who was a chef also became famous and a year later hey opened five store in Manila, where the family incorporated as Jollibee Food Corporation. Friendliness pervaded the organization and become one of the â€Å"Five Fs† that summed up Jollibee’s philosophy. The others were â€Å"flavorful food, a fun atmosphere, flexibility in catering to customer needs and a focus on families†. Background: Until 198 1 it was a smooth sailing for Jollibee, but then came Mc Donald’s to Philippines. But the group was fearless and had confidence in the spicy taste of their Hamburger which appealed to the Philippine customers. Slowly Jollibee forayed in to the foreign markets and began with its investment in Singaporean 1985 in 1988 with  the help of some family friends. Their next venture was in  Taiwan again with the help of family acquaintance, but this also did not last long and the transaction came to an end on the basis of distrust between the local manager and Jollibee management in1988. Brunei was another joint venture that they entered into in 1987 August. Then they forayed in to the Indonesian Market in the year 1989, opening a store in Jakarta but due to conflicts with the local manager again this store also had to be closed down. In 1994 the International Division was created with Tony Kitchner, as the Vice President. Kitchner went about differentiating the International Division from the Philippine part of   Jollibee and tried to create a more formal culture for the division. Kitchener’s strategy rested on two themes: 1) Targeting expats 2) Planting the Flag But as the international business grew, the relation  between the International Division and the Philippine operations started turning sour. In 1996, TTC realized that  he could no longer support Kitchner  as the expansion strategy was costing heavily and they were losing a lot  of money. In February 1997, Kitchner left Jollibee. Then, Kitchner, Manolo P (Noli)  Tingzon was hired as the replacement. Now he is considering the three options for profitable expansion. They are: Papua New Guinea, Honk-Kong and California. Papua New Guinea has no much  completion for Jollibee. In Hong Kong there are several management issues and in California things seem to be quiet pleasant. Target Market: Jollibee Food Corporation targets its market very strategically. First of all, JFC can be considered as a nicher as it specializes on its local market. Though it has penetrated its market by operating overseas, JFC tends to serve the Philippines who are living there. JFC have 1200 stores worldwide of which 1079 are situated in Philippines. Jollibee segmented fast food market according to several variables and had chosen some them according to its resources and technological ability. Geographically, JFC mainly serves local Philippines market that has already been mentioned above. Demographically, JFC tends to serve almost all customers. But still the market is been segmented according to age to serve the children superior value. A Philippino business analyst notes that, in a normal family weekends are reserved for children and parents ask them where to go. Thus, JFC wants to be appealing to children. This segmentation can also be called as a â€Å"Family Life† Cycle segmentation. Jollibee also tries to capture some occasions like birthday party. They serve this segment very nicely. JFC tends to serve every possible segment. They are expanding their business overseas aggressively to go beyond Geographical barriers. Positioning: Ensuring high traffic needs an emphasis on store location and positioning Jollibee in the minds of the consumer as a place that they would enjoy eating fast food. This entails proper branding and positioning of the service offered. Jollibee also projected itself as world class and not a local brand. The service that is offered should be consistent over all Jollibee stores, however this might be a problem as the division has been slimmed recently and resources might be stretched too far. Marketing Mix: Product: In the case of Jollibee, it went from being an ice cream parlor to serving hamburgers made with a home style recipe. This change in product was in response to events triggered by the 1977 oil crisis which would have doubled the prices of ice cream. The product offered by Jollibee appeals to the Filipinos taste for spicy burgers. By concentrating its resources on satisfying the Filipino palate, Jollibee has been able to serve  localized dishes that are unlike  any found in  the other fast-food chains  in the Philippines. In addition to offering the usual French fries that accompany the meals found in McDonald’s, KFC, Burger King, and so  forth, Jollibee also serves rice or spaghetti, Filipino style. Even the burgers are cooked exactly as Filipinos want them done— sweeter and with more seasonings, often likened to what a Filipino mother would cook at home. Menus in outlets across the globe adjusted to local preferences to differentiate it from other standardized players like Mc Donald’s and KFC who maintain the same menus worldwide with minimal changes. Jollibee even incorporated recipes from employees to truly capture local tastes. Price: Price is closely related to customer satisfaction. Thus, JFC provides its high quality fast food products at a relatively cheaper price. According to its commitment to serve each and every Philippines, JFC keeps things affordable for all. The DLSU survey shows that, 94% of JFCs customer thinks it’s affordable or cheaper. Place: The location of outlets is of key importance to the marketing strategy of Jollibee. For  Example, the outlet in Hong Kong is located at Central where a large number of  Filipinos gather. Promotion: Local brands: Brands in local market are strong contenders and are not to be underestimated.